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Monday, June 4, 2007

Game Developer Start-up Brash Entertainment Raises $400 Million

Los Angeles - Brash Entertainment, a start-up game developer that plans to focus on games based on licensed film, TV and music properties, announced on Monday that it has raised $400 million in its first round of financing, led by ABRY Partners.

New York Life Capital Partners III, Northwestern Mutual Life Insurance and PPM America Private Equity Fund II also participated.

The Los Angeles-based company was co-founded by chairman and CEO Mitch Davis and COO Nicholas Longano, who previously developed the Massive Incorporated in-game ad network, and Thomas Tull, chairman and CEO of Legendary Pictures.

The company's management team also includes former Activision CFO Bill Chardavoyne, and chief creative officer Larry Shapiro, formerly with talent agency CAA.

Brash currently has more than 40 licenses through partnerships with five major film studios, and twelve games in production, including multiple titles based on Lionsgate's "Saw" horror film franchise.

The company has partnered with Warner Bros. Home Entertainment Group to distribute its titles.

Brash's development team includes members who have worked on titles such as "God of War," "Silent Hill" and "The Chronicles of Riddick: Escape from Butchers Bay."

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